Business Power to Save the Planet

Business Power to Save the Planet

Within every company, there lies a sleeping giant. Companies have long been viewed as either the primary cause of environmental destruction, or as a deep-pocketed funding source for people trying to confront it. But with their access to innovation, new technology, and intellectual firepower, most companies are built to tackle the challenges our planet faces in a way smaller organizations and foundations can’t.

What would happen if executives stopped looking at sustainability as a side project for the PR team and saw it instead as a way to benefit the planet and their profits?

The giant would be awakened—and the world would never be the same.Jake Kheel wrote Waking the Sleeping Giant to help unlock your company’s hidden power to save the planet…

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