{"id":46853,"date":"2024-07-03T22:28:07","date_gmt":"2024-07-03T22:28:07","guid":{"rendered":"https:\/\/greenschoolsgreenfuture.org\/?p=46853"},"modified":"2025-09-10T17:00:28","modified_gmt":"2025-09-10T17:00:28","slug":"starbucks-just-announced-some-big-changes-it-all-starts-this-month","status":"publish","type":"post","link":"https:\/\/greenschoolsgreenfuture.org\/fr\/starbucks-just-announced-some-big-changes-it-all-starts-this-month\/","title":{"rendered":"Starbucks Announces Siren Craft System to Boost Efficiency"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"46853\" class=\"elementor elementor-46853\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c680714 e-flex e-con-boxed e-con e-parent\" data-id=\"1c680714\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71f89195 elementor-widget elementor-widget-text-editor\" data-id=\"71f89195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"247\" data-end=\"602\">Starbucks has announced plans to roll out an initiative called the <em>Siren Craft System<\/em>, which is a set of operational changes. Based on feedback from employees, the project aims to cut down on customer wait times and streamline the drink-making process to help baristas make drinks faster.<\/p><p data-start=\"247\" data-end=\"602\">The <em>Siren Craft System<\/em> has already been piloted in more than 1,100 stores. By the end of the month, it will reach all 17,000 locations in North America.<\/p><h2 data-start=\"1091\" data-end=\"1121\"><strong>Preventing Customer Pile-Up<\/strong><\/h2><p data-start=\"1122\" data-end=\"1396\">To address peak hours, the <em>Siren Craft System <\/em>will have an employee to act as the \u201cpeak play caller.\u201d This person will use Starbucks software to alert baristas about bottlenecks and prevent further delays.\u00a0<\/p><h2 data-start=\"604\" data-end=\"638\"><strong>Making Coffee Efficiently<\/strong><\/h2><p data-start=\"639\" data-end=\"1089\">Usually, baristas steam the milk and then pull expresso shots. After conducting some trials, Starbucks found that reversing the order takes less time without any negative effects on taste or quality.\u00a0<\/p><h2 data-start=\"1398\" data-end=\"1412\"><strong>Efficient Operations Satisfy Customers<\/strong><\/h2><p data-start=\"1413\" data-end=\"1671\">This project comes at a time when Starbucks has reported a 3% year over year decrease in sales. One big issue contributing to this decline comes from the app. Starbucks Rewards members are cancelling or abandoning their in-app orders around 15% of the time because of wait times and unavailable drinks.\u00a0<\/p><p data-start=\"2055\" data-end=\"2456\">With <em>Siren Craft System, <\/em>Starbucks is joining a growing list of large companies in rethinking efficiency to solve operational difficulties. This can be more effective than laying off staff or raising prices.<\/p><p data-start=\"2055\" data-end=\"2456\">Time will tell to see how Starbucks&#8217; project performs.<\/p><p data-start=\"2478\" data-end=\"2787\">\u00a0<\/p><p data-start=\"2478\" data-end=\"2787\"><strong>Reference:<\/strong><\/p><p>https:\/\/www.inc.com\/bill-murphy-jr\/starbucks-siren-craft-system-changes-ceo-laxman-narasimhan.html<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Starbucks is launching the Siren Craft System project to try to reduce wait times and help baristas make drinks faster.<\/p>","protected":false},"author":79,"featured_media":59862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"give_campaign_id":0,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-46853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks Announces Siren Craft System to Boost Efficiency<\/title>\n<meta name=\"description\" content=\"Starbucks is launching the Siren Craft System project to try to reduce wait times and help baristas make drinks faster.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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